CONCEPT:The video has tried to utilize Indian tradition to spread its idea among the common people. In the video when the husband dies, the other villagers try to remove her kumkum(As it is the the sign of suhaag). When they failed to remove it, her husband revived. This idea is very thoughtful especially in the remote areas. It is very simple for people to understand. it is a very appropriate concept to improve the production of the product, in both urban as well as rural areas.
TAGLINE: Ek baar likhe kbhi na mitehttp://www.youtube.com/watch?v=CKthceSGlyM
TAGLINE: Ek baar likhe kbhi na mitehttp://www.youtube.com/watch?v=CKthceSGlyM
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