Concept: The advertisement is a basically promoting the search feature which can be used if you have a
HUTCH GPRS activated phone. The Eskimos from different places are going toward somewhere this
may be misinterpreted by the viewers that the search takes lots of time. And the lengthiness of the
advertisement makes the advertisement very costly. The positive message which is being delivered by
the advertisement is that the search is so intense that as you typed "Eskimo" it was so detailed that you
could figure out how Eskimos look.
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