Tuesday, April 12, 2011

Virgin Mobile - Changing Room 20sec Hinglish.mpeg


Concept: In the above advertisement they have promoted their new scheme which they have introduced on low calling rates that is local calls 30 paisa p/m and STD calls 50 paisa p/m. But they have shown it through a kind of entertaining tragedy. In this ad they have shown a boyfriend whose waiting for his girlfriend outside the changing room but while waiting for her, mistakenly his mobile phone slips in some other changing room. So during the time when he was struggling to take it out his girlfriend notice’s him and misinterprets it and get mad at him. So due to low rates on  Virgin mobile phones and as he is one of the user of it, he calls her again and again and try to apologize and convince her that there nothing to blame him it was just an accidental incident. Through this scheme of Virgin Mobile Phones indirectly they are trying to convey that now it’s easy and cheaper to connect with your close ones. 

Tagline:Ab apno se durian kaisi.

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